We now have the official visual to accompany the infectious new collaboration between Diplo’s Major Lazer outfit and the ever present, Pharrell Williams. The minimal production puts the spotlight on Pharrell the MC which we don’t get much of these days. The concept for the video is stellar. It features tattooing and graffiti legend Mike Giant taking over a white room as the canvas for an interactive illustration of the tune’s lyrics. Good stuff.

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New Balance Numeric Logan 637 “Pristine/Gum”

Style: New Balance Numeric Logan 637 “Pristine/Gum”

New Balance steps forward in the skateboard shoe game with the latest in the Numeric line, the Numeric Logan 637 “Pristine/Gum.” This new durable skate shoe leverages the New Balance REVlite™ foam compound that provides a strong light weight foundation for the sneaker while allowing it to be one of the lightest on the market.

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Inspired by the classic New Balance 574 shoe, this new Numeric Logan 637 now comes in a killer off-white and gum colorway.

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The New Balance Numeric Logan 637 in pristine/gum is now available at a New Balance retailer near you.

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Aphex Twin‘s “Windowlicker” is one of the greatest electronic compositions in the past twenty years. The critically acclaimed single has been referenced by Daft Punk as being influential in the evolution from their debut “Homework” to the follow up “Discovery.”

“Windowlicker” was a real shock for us because it was neither a purely club track at one extreme of the electronic-music spectrum, nor just a very chilled-out downtempo relaxation track at the other end. Right now the two categories in electronic music are this downtempo music and DJ/club music, and we found that there is a middle that could have a very strong emotional dimension and that was instantly accessible to our ears and very experimental at the same time. – Thomas Bangalter

Then there was the mind-blowing video by Chris Cunningham.

Binkbeats is an artist from the Netherlands whose been knocking out these insane and posting them online. Boiler Room teamed up with him to showcase some of his work live. “Windowlicker” is the latest cover in Boiler Room’s new “Beats Unraveled” series. Unbelievable that this is done in one take. Brilliant.

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Madlib

Music: Sony & VICE Japan Present Madlib “LA To Tokyo”

Legendary hip hop instrumentalist, producer and DJ, Madlib, was invited by VICE Japan and the folks at Sony to showcase his skills on camera. We get an up close and personal look at the master crafting a beat from scratch live surrounded by Sony MVR‘s. In a hideaway studio in Daitabashi, Madlib was armed with a couple of CDJs, mixer, drum kit, and a keyboard/sampler to pull it all together. A dolly system was set up around him to give us a unique look into his process.

Part 2 coming soon.

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A couple of weeks ago we noted the trailer for the collaborative film series “Let Us Roam” care of Helio Collective and Leica Camera. The first of the four features is here for your viewing pleasure. It features artist, musician, photographer, and iconic street skater Ray Barbee. Most may remember him from his days with Powell Peralta. Barbee had some insane parts in a couple of their classic videos from the ’90′s including “Public Domain” and “Ban This.”

Barbee certainly personifies the theme of the “Let Us Roam” series as skateboarding was a gateway to his passions for photography and music. His passion and creativity are evident in his approach to life and family as well. Enjoy.

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Ronnie Fieg x Asics Gel Lyte V

Style: Ronnie Fieg x Asics Gel-Lyte V “Cove”

Kith NYC owner and designer, Ronnie Fieg, has crafted a new take on one of his favorite silhouettes, the Asics Gel. Not wanting to duplicate previous iterations of the sneaker, the Asics Gel-Lyte V provided the opportunity he was looking for.

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The “Cove” Gel-Lyte V’s feature premium nubuck with pigskin perforated underlays with a comfortable glove-like fit and tonal branding throughout. Tonal flat lace and three options of rope laces are offered while off-white midsoles and grey outsoles set a strong foundation for the sneaker.

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Priced at $160.00 USD per shoe, the “Cove” and a “Mint Leaf” green colorway will be up for grabs via KithNYC.com on Saturday, April 5th at 11am EST.

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