Two well known New York brands have locked arms for a unique collaboration that merges the world of food and fashion. Shake Shack, the In-n-Out Burger of the east, and Staple Design have crafted a super limited product capsule that launched last week.
Staple looped in a company from our hometown of sunny San Diego as part of the collection, Knockaround Sunglasses. The matte-black “Fort Knocks” model sunglasses ($35.00 USD) feature three-way co-branding all the way around. Even the green/blue mirrored lenses have the Shake Shack and Staple logos etched into the top corner of the right lens. Each pair of sunglasses comes with a padded carrying case, neoprene strap, die-cut stickers, and voucher for a free single cup or cone of Shake Shack’s fresh-made frozen custard ice cream. Pretty sweet (no pun intended) to see a local company get looped into this.
The limited edition t-shirt ($23.00 USD) designed by Staple Design founder, Jeff Staple, features a Shake Shack-inspired graphic that incorporates elements from both brands and well known New York landmarks. Each t-shirt comes packaged with a 5”x7” print of the t-shirt graphic on heavyweight card stock.
For the food element of this unique partnership, Staple linked up with Shake Shack’s culinary team to develop a frozen custard dessert deemed “Staple Concrete.” The approach was to integrate tasty elements that visually aligned with Staple’s main brand asset, the pigeon. Also super limited, this treat features vanilla frozen custard blended with seasonal raspberry jam and healthy chunks of black sesame glazed cake doughnut that were made by New York’s Doughnut Plant. Better get over there quick as this flavor is only available until Sept. 21st. Check the video below to go behind-the-scenes.