The Tribeca Film Festival, which recently opened in New York, saw the premiere of “The Director.” The film produced by multifaceted actor James Franco, chronicles three seasons of current Gucci Creative Director, Frida Giannini. Director Christina Voros, who worked with Franco previously on “127 Hours” and is a longtime friend which made for a natural fit for the project. The documentary follows her role in stewarding the iconic brand in the wake of Tom Ford’s 2004 departure.
The film seeks to demystify the process of crafting a collection season after season and the additional pressures that come along with the role. The usually ultra-private Giannini is sort of a reluctant hero who boldly follows her vision for the future of the Gucci brand.
In a story carried online by Vogue.com in the UK, Giannini says,”The idea of the documentary was really born out of a provocation. James Franco and I were asked to interview each other for a special magazine feature and when I asked him, ‘What’s your next project?’ he replied, ‘to make a documentary about you.’ I actually thought it was his dry sense of humor at play, but then somehow the provocation became a reality.”
Peep the trailer below for a taste.