As I mentioned when we launched 2.0 of the site a few months back, there were more changed on the way. Slowly but surely, content has expanded into areas other than music. Launching our series of monthly “Social Club” parties here in San Diego was phase two. Now I am proud to announce a new member to the strictlysocial.com family, Tyrone Spencer. First and foremost, he’s a dear friend, style guru and tenured menswear journalist. Tyrone has previously contributed to URB Magazine, PR Couture (also a good friend doing big things in San Diego), and The Motley. He is founder and publisher of I.CON blog, a design lifestyle blog with a particular interest in men’s fashion and design culture. Look for Mr. Spencer to bring you a fresh perspective on menswear and men’s style.
And now a word from the man himself.
“Style Ammunition – A Manifesto”
Like a lot of you, I have known for some time that the status quo aren’t the only ones who got the power to platform men’s style, yet I sat idly by, mesmerized by it’s steady stream of content–doing nothing.
Gaunt and hungry, I consumed what sources were available and by the miracle of media machination, I was spoon-fed enough of those ideal style archetypes to indoctrinate a nation of millions. Bottle fed on the Similac of artifice, I suckled on a reconstituted rebirth of cool which included the likes of: Steve McQueen, Robert Redford and Miles Davis; all in order to form a more perfect union of masculinity, men’s style and swagger as if these were the right array of essential fats, complex carbs and perfectly engineered proteins. But as it turns out, this formulaic approach built intolerance and the same static approach to cool became a plateau.
I have, over time, developed an adverse reaction to men’s style group-think: those categorically neat, tidy, Gilt-ridden ideas on style which have cats proceed to directively tell me why I can’t (or shouldn’t) wear black, or attempt to school me on the cadence of the menswear blog as we know it. C’mon now son–really?
What I need is open source men’s style that is collaborative and constantly evolving…
What I need is useful information not just one dimensional preening; I need an arsenal of sound strategy and fresh ideas sharp enough to pierce body armor as I proceed to navigate and meet opportunity as well as my various publics…
And as a member of those various publics, in order to form my own perfect idea of style, deem it necessary to break from your style advice to build my own throne of ideas as opposed to watching yours and do solemnly swear to give all that I have to provide my brethren the ammunition necessary to stage that siege on steeze; providing briefs and useful intel from the field to raise your game AND your gear quotient on or off the grid.
A Darkhorse this way comes. Dress to kill fellas…
TS
