Creative giant Ogilvy Paris in coordination with director Stuart McIntyre enlisted internationally known calligraffiti (combination of calligraphy and graffiti) artist Niels Shoe Meulman and one of hip hop’s most decorated MC’s Yasiin Bey (formerly known as Mos Def) for two moving Louis Vuitton spots. The visuals entitled “Word” and “Dream” bring you into the ring with Bey as he recites some of cultural/sports icon Muhammed Ali’s greatest words while Meulman makes his mark onto the ring’s canvas.
