Dr. Dre and Snoop’s Sunday night performance to close weekend one of Coachella 2012 set the internet on fire when a hologram of the late Tupac Shakur appeared on stage. After a bit of research I found that the company behind the development of the project is located not more than five minutes away from us here in San Diego!
After months of design, engineering, and creative consultation, AV Concepts delivered a perceived 3-dimensional, life-sized holographic projection of Tupac to perform on stage with Dr. Dre and Snoop Dogg during the renowned desert festival. “We worked with Dr. Dre on this and it was Dre’s vision to bring this back to life,” said Nick Smith, president of AV Concepts. “It was his idea from the very beginning and we worked with him and his camp to utilize the technology to make it come to life.”
Utilizing the Musion® Eyeliner™ system, the 30′ x 13′ screen was customized to descend onto the stage in mere seconds between sets of the performance. The most critical technical element was AV Concepts’ proprietary Liquid Scenic server that delivered uncompressed media for 3 stacked 1920 x 1080 images, delivering 54,000 lumens of incredibly clear projected imagery that could only be described as “breathtaking.” AV Concepts provided consultative support to award-winning visual production house Digital Domain who delivered the life-like imagery that was critical to the success and impact of the performance.